Pictorial Representation - Example: Raspberry and Cranberry yogurt – Possible Depiction of Raspberry and Cranberry

Ingredient list Which Section Applies Depiction supported Why
Yogurt, Raspberry, Sugar, Cranberry juice from concentrate, Stabiliser (guar gum), Acidity regulator (sodium citrate) 1 Yes The depicted ingredient is present in a powdered form within the flavor sachet and no flavourings are present. Section 1 for guidance
Yogurt, Raspberry, Sugar, Cranberry juice from concentrate, Stabiliser (guar gum), Acidity regulator (sodium citrate), Flavourings* (See below for possible flavourings in this product.) 2 Possibly Although the depicted ingredients are present the nature of the flavourings is not known. Find out more about the flavouring and see which paragraph of section 2 applies.
*Natural raspberry flavouring, Natural cranberry
flavouring
2.1 Yes All of the taste of the raspberry and cranberry is derived from those fruits.
*Natural raspberry flavouring with other natural
flavourings, Natural cranberry flavouring with other
natural flavourings,
2.2 Probably It is likely that the taste of the raspberry and cranberry is derived from these fruits however as other natural flavours are present the wholly or mainly criteria must be applied. The % FTNF is required to do this, see example below left.
Eg Raspberry is 60 % FTNF, Cranberry is 79 % FTNF   Yes In this example the wholly or mainly criteria has been met.
*Natural flavourings 2.3 Possibly Natural flavouring will not support the depiction. If the quantity of raspberry and cranberry juice is considered high enough to bring taste and texture to this category of products, depiction will be supported. If the quantity of raspberry and cranberry juice may seem low compared to the established practice for this category of product, taste the product with and without the flavouring. If the taste of Raspberry and Cranberry is derived wholly or mainly from the pieces and juice they will support depiction.
*Non-natural flavouring 2.4 Possibly If the raspberry and cranberry taste is from the pieces and juice (established as in the line above) then depiction is supported but if it is mainly coming from the flavour depiction will only be supported if the flavouring is wholly or mainly from strawberry and mango.
Yogurt, Raspberry, Sugar, Cranberry juice from concentrate, Stabiliser (guar gum), Acidity regulator (sodium citrate), Natural raspberry flavouring, Natural flavouring 2.5 Raspberry
yes
Cranberry
no
Each ingredient needs to be considered separately. In this example section 2.1 applies to raspberry and section 2.3 to cranberry. Cranberry can be tasted but the juice quantity is low and tasting the product with and without the flavouring
shows that the cranberry taste comes mainly from the natural flavouring rather than from the cranberry juice.
Yogurt, Sugar, Stabiliser (guar gum), Acidity regulator
(sodium citrate), Flavourings* (See below for possible flavourings in this product.)
3 Possibly Find out more about the flavouring and see which paragraph of Section 3 applies.
**Natural raspberry flavouring, Natural cranberry
flavouring
3.1 Yes All of the taste of the raspberry and cranberry is derived from those fruits.
*Natural raspberry (40% FTNF) and cranberry (35%
FTNF) flavouring with other natural flavourings
3.2 Probably Total % FTNF in this flavouring is 75% of combined raspberry and cranberry which meets the wholly or mainly criteria and therefore depiction of both fruits are supported.
*Natural flavourings (no raspberry, no cranberry) 3.3 No An ingredient that is not represented in the product can't be depicted.
*Non-natural raspberry and cranberry flavouring 3.4 Probably Depiction will only be supported if the wholly or mainly criteria is met.

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