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Case studies - Industry in action on public health

Members of the Food and Drink Federation have long been 'stepping up to the plate' when it comes to the many different ways in which they have taken bold action in response to growing societal concerns about complex public health issues.

apetito - Enhancing offer for increased choice
"Malnutrition amongst elderly people is a critical issue for our society and actually creates more cost in our health care system than obesity. At apetito, we are proud to produce food for some of the most vulnerable people in society that enhances quality of life and well being."
Paul Freeston, Chief Executive
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Britvic - Encouraging active lifestyles
“At Britvic, we recognise that our drinks are enjoyed by millions of people and that we have a role to play in encouraging healthier lifestyles. I am proud of the progress we have made in the past year and remain committed to working in partnership with Government and other organisations to help address this issue.”
Paul Moody, Chief Executive Officer
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Burton's Foods - Reformulation cuts 200 tonnes of salt
“Managing the nation's health is complex. Unfortunately, there is no simple answer and finding the right solution will require everyone to get involved. Here at Burton's, we are committed to doing our bit and are actively working with all the major stakeholders to ensure real health benefits are achieved.”
Ben Clarke, Chief Executive Officer
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Coca-Cola GB - A helping hand
“Public health challenges like obesity are so complex that all of us – individuals, communities, businesses and Government – must work together. As the makers of the world's favourite soft drink, we recognise we have to continue to set the lead. We are absolutely committed to living up to this responsibility”
Jon Woods – Country Manager, Great Britain and Ireland Coca-Cola
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Dairy Crest - Reducing the fat, keeping the taste
“We at Dairy Crest have a vision to earn consumers' loyalty by providing healthy, enjoyable, convenient products. The progress we have made with our lighter options and reduced fat milk is a key step to bring our vision to life.”
Mark Allen, Chief Executive
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General Mills UK and Ireland - Innovation key to 'Nourishing Lives'
“At General Mills we strive to make a difference in everything we do, and that clearly extends to meeting and, wherever possible, surpassing our targets to constantly improve the way we make our brands while still delivering great tasting foods that people enjoy. In order to support this it's also important we continue to educate every single employee about nutrition”
Jim Moseley, Managing Director
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Kraft Foods - Making its business 'Fit for Life'
”At Kraft Foods, we believe everybody deserves to enjoy good food. We ensure that the healthier products that we develop for consumers are done without compromising on the quality and delicious taste people expect from their favourite brands.”
Nick Bunker, President, Kraft Foods UK & Ireland
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Mars Chocolate UK - Breakthrough on saturated fat reduction
"The Mars bar holds a special place with UK consumers - this made it all the more important for us to keep the same great taste whilst reducing the levels of saturated fat. We are and remain committed to improving the nutritional content of all of our products”
Fiona Dawson, President, Mars Chocolate UK
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Mars Food UK - Reducing salt for retail and catering markets
“At Mars Food UK, we are passionate about providing healthy food that combines great taste with good nutrition. We continue to invest significant resources into our health and nutrition programme to meet the demands of our consumers and deliver products that contribute to a healthy, enjoyable and balanced lifestyle.”
Emma Evison, Managing Director, Mars Food UK
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McCain Foods (GB) - A 10-year commitment to reformulation
“McCain has been making a significant contribution to public health improvements over many years by offering products with lower fat, saturated fat and salt, using clear front of pack nutrition labelling and by promoting physical activity. We've seen great progress to date and will continue to help our consumers make healthier lifestyle choices.”
Nick Vermont, Regional Chief Executive Officer
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Nestlé
“At Nestlé, we use four simple words to describe what we offer: 'Good Food, Good Life'. Nutrition is just one aspect of 'Good Food, Good Life'. Great taste, consistent levels of quality and safety, value for money and convenience also enhance our enjoyment of food, and ultimately, life.”
Paul Grimwood, Chairman & CEO, Nestlé UK & Ireland
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PepsiCo UK & Ireland - Driving growth through healthier products
“Over the next few years we will do two things. First, we will expand our delivery of positive nutrition – fruit, fi bre, wholegrain, vegetables and micronutrients. But we will do something even more signifi cant. We will also renovate the core of our business, transforming the savoury snack and soft drink categories. By 2020 I want our profi t and growth to be driven by healthier products.”
Richard Evans, President
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Unilever UK & Ireland - Health at the heart of sustainability plan
“We are proud of our record and reputation in health and wellbeing. We believe that by working with Government and other stakeholders, we will help meet public health targets in the UK and worldwide”
Amanda sourry, Chairman UK & Ireland
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United Biscuits - Rising to the challenge of reformulation
“UB has seen some fantastic achievements so far in our health and nutrition programme, for example in saturated fat and salt reductions, and we have a lot more planned for the next few years to make sure we keep meeting the needs of our consumers and customers.”
David Fish, Non Executive Chairman
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