FDF Annual Review 2011: Improving our image
The need to attract 137,000 new employees in to the industry led to our careers campaign 'Taste Success – A Future in Food'.
We know that people's perceptions of
food and drink manufacturing are often
outdated and far from the truth of a worldclass
Not only has this
meant that our economic contribution has
sometimes been forgotten, it has also
acted as a barrier in attracting sufficient
high calibre employees into the industry.
Without doubt growth, skills and talent
are inter-linked and our research last year
demonstrates how vital skills will be in
helping us to realise our vision.
Against the backdrop of the need to attract
137,000 new employees into the industry
which include high value food science and
engineering roles, we launched our careers
campaign 'Taste Success – A Future in
Food' during 2011.
Under a modern and visually engaging
brand, Taste Success uses communication
strands including events, direct
engagement, publications and social media to interact with young people and their
advisors. Drawing on industry case studies
we have been able to demonstrate that our
careers are exciting, challenging and have
good pay and prospects.
Taste Success has already made a
considerable impact, capturing the interest
of national media and Parliamentarians
alike. We have also reached out directly into
the curriculum through a number of partner
organisations working directly with schools
and young people.
A highly skilled workforce
Whilst the Taste Success campaign has
been working to change perceptions, FDF
has worked with members to ensure that
the right opportunities are available in the
industry for those who seek a career in our
Tim Campbell announces our apprentice pledge at the Community Partnership
Awards (CPA) and congratulates our own CPA apprentice of the year winners Alex
Fleming (left) who received highly commended, and overall winner Calum Marnock
In October 2011 the first winner of the
BBC series 'The Apprentice', and now a
skills ambassador himself, Tim Campbell
announced our new apprenticeship pledge
at FDF's Community Partnership Awards
ceremony. This important commitment
from members will see the doubling of
apprenticeships across the industry by the
end of 2012.
FDF is working with members
to help them to develop apprenticeships
within their companies and the first of a
series of roadshows took place in London
in October 2011. We will be rolling out
further roadshows throughout 2012 with
support from the National Apprenticeship
Service and Improve, the National Skills
Academy for Food and Drink.
also working with partners to tackle skills
shortages across the whole supply chain
and contributed to Defra's skills action
plan as well as submitting written evidence
to the House of Commons enquiry into
Our second major project on skills is
designed to tackle the shortage of
engineers qualified specifically in food
science. With its members and partners, FDF has developed a specification for a
new food engineering degree and in mid
2012 we will appoint a university partner to
deliver the new degree.
As a major employing sector, we have
joined other business organisations to
express concerns about the increasing
employment regulations that are acting
as a barrier to growth.
Secretary Vince Cable's announcement of a
radical reform of employment law we have
worked directly with the BIS employment
law review team to feed in members' views
including making formal submissions to the
calls for evidence.
Back to Annual Review 2011
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