BRC/WRAP On-Pack Recycling Labelling Consultation

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December 2007

BRC/WRAP On-Pack Recycling Labelling Consultation

FDF has submitted its response to proposals developed by the British Retail Consortium (BRC) and its members in partnership with WRAP for a consistent approach to the provision of recycling information on consumer packaging across the UK retail sector.

It is widely acknowledged that the Government's waste reduction targets over the coming year to meet obligations under the EU Landfill Directive will result in increasing pressure to improve the current recycling rate. The BRC and WRAP initiative is intended to provide a contribution to this goal. It is of course a key part of FDF's recently launched environmental ambitions to “provide more advice to consumers on how best to recycle or otherwise recover used packaging.”

The intention of the BRC/WRAP proposals is to develop a consistent and easily understood labelling methodology to be used both on retailer private label and brand-owner packaging based on the WRAP Recycle Now 'swoosh'. This will be accompanied by component and material descriptions along with one of three recycling categories depending on the level of recycling provision currently available amongst local authorities. The Scheme would be voluntary. Implementation would be through a phased approach by retailers and would be supplemented by a retailer-led promotional campaign.

At the end of June BRC wrote out to all respondeees to formally respond to points raised in the consultation. Helpfully this addressess all of the main issues which were raised by FDF and/or these are reflected in the latest draft of the guidelines produced by WRAP to accompany the scheme.

BRC proposes to set up a formal governance structure to oversee development of the scheme and has offered FDF an opportunity to be a partner in this. FDF is currently canvassing ENV members' intentions on using the labelling scheme in order to decide on the degree of support to lend this initiative.

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Last reviewed: 06 Dec 2011