Ryvita - Case study: Fewer transport miles

The Ryvita Company, is committed to achieving fewer and friendlier food transport miles by working to source supplies of rye closer to the point of production.

Ryvita buys over 25,000 tonnes of rye from more than 100 growers throughout the UK to manufacture its crispbreads and other products.

The company was faced with the challenge of high transport miles and significant fuel consumption associated with transportation from farm to factory. With only 6% of the rye sourced within a 60 mile radius of the factory, the average distance from farm to factory was 167 miles.

To reduce transport miles, this year Ryvita set its suppliers the challenge of growing rye closer to the factory site. This has resulted in a 40% reduction in the average road miles travelled by Ryvita's delivery vehicles.

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