Ryvita - Case study: Fewer transport miles
The
Ryvita Company, is committed to achieving fewer
and friendlier food transport miles by working to source
supplies of rye closer to the point of production.
Ryvita buys over 25,000 tonnes of rye from more than
100 growers throughout the UK to manufacture its
crispbreads and other products.
The company was faced with the challenge of high
transport miles and significant fuel consumption
associated with transportation from farm to factory. With
only 6% of the rye sourced within a 60 mile radius of the
factory, the average distance from farm to factory was
167 miles.
To reduce transport miles, this year Ryvita set its
suppliers the challenge of growing rye closer to the
factory site. This has resulted in a 40% reduction in
the average road miles travelled by Ryvita's delivery
vehicles.
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