GDA labels making a real difference

Three years ago, there was little nutritional information carried on the front of most food and drink products sold in the UK. Today, that has all changed – thanks to the enormous commitment shown by manufacturers and retailers who have voluntarily incorporated this information on their packs.

In this section:

The most widely adopted scheme in the UK is based on GDAs – Guideline Daily Amounts – and our leadership in this market has prompted the European Commission to propose a similar approach to nutritional labelling for its European-wide food labelling regulation now being negotiated in Brussels.

As well as outlining the progress being made to increase the use of GDA information on the front of food and drink packs here in the UK, this GDA report (pdf, 1.6Mb) will explain why we believe adding traffic lights on top of GDA labels is unlikely to help shoppers further.