Parasitic Copying - Keeping packaging mimics at bay

Presented by British Brands Group

Distinctive packaging sends clear signals to shoppers about your product, including its qualities, values and reputation. When that packaging is then copied by your competitors, your distinctive voice is lost, shoppers are fooled and you lose out.

In this webinar, John Noble of Director of the British Brands Group showcases how to scrutinise copying, how shoppers are fooled, how brand owners can protect themselves and what do if you become subject to copying.

Should you have any questions on this subject, or need further clarification on anything discussed in the webinar, please email Reema Patel the Membership Engagement Executive, who will make sure your query is answered.