Advertising and Promotions in the Food & Drink Industry

Presented by Walker Morris

This webinar covers the law on advertising, the ASA and the CAP & BCAP codes – the regulatory framework, categories of marketing claims and the specific requirements and risks (e.g. rules specific to food, ads directed at children and health and nutrition claims), comparative advertising – potential pitfalls, promotions/prize draws on product packaging and good marketing approval processes.

Should you have any questions on this subject, or need further clarification on anything discussed in the webinar, please email Reema Patel the Membership Engagement Executive, who will make sure your query is answered.