Weather to Shop

Presented by Met Office

Most food and drink enterprises will acknowledge a weather dependency. Many will have these built into their business models. If that is not the case, where do you start? If you have analytics, are you using your models to their full potential?

Malcolm Lee (Weather Analytics manager at the Met Office) and Abigail Barbour (Senior Account Manager for the Met Office) share their expertise on how the weather knowledge of the Met Office can be used to fully exploit your weather sensitivities.

Should you have any questions on this subject, or need further clarification on anything discussed in the webinar, please email Reema Patel the Membership Engagement Executive, who will make sure your query is answered.