Case Study: Cadbury

The Fit for Life programme is now in its fifth year and reaches out to all 5000 Cadbury employees in the UK – working across ten sites and a field sales force.

Man bouncing on Swiss BallThe programme is managed by the in-house occupational health team in partnership with Nuffield Health. A network of champions across all company sites plays a vital role in communicating and delivering the Fit for Life programme. Monthly steering group meetings review and monitor the programme's performance.

The Fit for Life programme is based around four key pillars – activity, nutrition, personal wellbeing and balance and relaxation. Highlights during 2009 included:

  • A rolling programme of voluntary 1:1 health checks across all Cadbury sites. The one hour check up includes an assessment of lifestyle factors and various physiological measurements such as blood pressure, body mass index, cholesterol and fitness level. Cancer screening is offered to older employees. The take up for these health checks is high
  • Participation in the Global Corporate Challenge attracted more than 100 teams of seven employees from across all Cadbury sites in the UK. This pedometer challenge took each team on a virtual walk around the world.

    The Cadbury winning team came from the Bournville manufacturing site The Fit for Life programme based a number of its health promotion activities on the NHS Health Events Calendar for 2009. In particular, support was given to National No Smoking Day, cancer awareness, heart health and diabetes. Quit Smoking groups and one to one counselling were on offer to employees at some sites
  • A range of fitness facilities and exercise classes is also available across our Cadbury sites. These are enjoyed by a high proportion of the work force. Amongst the most popular classes are abs, swiss ball, pilates, boxercise and yoga. There are also opportunities for employees to relax with a chair massage, Indian head massage, reflexology and aromatherapy. An on-site gymnasium at the Cadbury head office is available free of charge

The Fit for Life programme has now become firmly established within Cadbury as part of normal business life. The company continues to receive positive feedback from its employees who not only participate in the many activities on offer but also help to shape and revitalise the programme.

More Information

FDF has published a booklet called Workplace Wellbeing: The Food Industry in Action (pdf, 984kb) which features many workplace wellbeing schemes .

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Last reviewed: 06 May 2010