PepsiCo Case Study - Packaging

PepsiCo-owned Walkers is committed to reducing its environmental impact on the world. This means being able to ensure people across the country can enjoy a packet of crisps with the reassurance that the packet can be recycled.

While crisp packets are technically recyclable, the problem is that the economics don't stack-up for local councils sorting waste, or for recyclers buying recyclable materials. Walkers' investment in the UK's first crisp packet recycling scheme makes this possible for the first time. Through working with recyclers, TerraCycle, crisp packets can be collected separately from all other waste and taken to a specialist recycling site where they will be repurposed.

The scheme is free and simple to use, with all brands of crisp packets accepted. Consumers just need to save their empty packets and take them to their nearest recycling drop-off point, or download a label from the TerraCycle website and arrange to have the packets collected from their home free of charge. Once collected, the packets will be cleaned and shredded and made into small plastic pellets, which will then be used to make everyday items such as outdoor furniture, trays, and even roofing and flooring.

Since the launch in December 2018, nearly 4,000 locations have signed-up to the scheme, including 450 public drop off sites. This makes it the fastest-growing and largest recycling programme for TerraCycle to date.

This is an important milestone towards PepsiCo's ambition to make all of its packaging 100% recyclable, compostable or biodegradable by 2025. At the same time, PepsiCo is continuing to work on reducing its plastic usage and developing alternative materials. This includes introducing compact packaging which reduces the volume of packaging used for Walkers multipacks by 30%, as well as developing paper-based outer packaging and bio-plastics.

This is one of many initiatives which form part of PepsiCo's 'Performance with Purpose' agenda; a set of goals which help ensure a positive impact on society and the environment.

For more information, please watch this video.

“PepsiCo shares the concern that plastics and other waste are accumulating in the marine environment and on land, which is why we are committed to achieving 100% recyclable, compostable or biodegradable packaging by 2025.

“Protecting our planet is hugely important to us and the issue of plastics and waste requires urgent attention. Our investment in the UK's first crisp packet recycling scheme is a critical milestone in our efforts to reduce our impact on the environment, and one of the ways in which we're proudly contributing to Ambition 2025.”

Duncan Gordon Senior Director Corporate Affairs, PepsiCo UK & Ireland (parent company of Walkers crisps)