Exporter of the Year - FDF Award 2017

The food and drink community celebrated success on 21 September 2017 as the winners of the Food and Drink Federation Awards were announced.

BFree Foods

BFree Foods is the 3rd largest bakery brand in the Free-From category in the UK, after Genius and Warburtons. The company produces a large variety of gluten-free baked goods, predominantly manufactured in Northern Ireland, for both coeliacs and consumers avoiding gluten. Since its establishment in 2011, the company has always striven to innovate and all BFree Foods products are now vegan.

Their primary export markets are the US, Australia and Scandinavia, which have developed Free- From categories. They service other markets with smaller volumes, including Malta, UAE, and most recently Hong Kong. They also plan to expand to Canada, South Africa, Germany and Spain in the coming years.

Their export strategy focuses on growing distribution globally, by producing new products that are unique to the category, such as their BFree Pitta Bread in the US. As a result, they have increased their export sales consistently year-on-year.

BFree Foods have worked creatively to take logistical and pricing considerations into account when developing their export strategy. For example, their Wrap products are packed, shipped, and priced to be successful in the European markets. They have also worked to understand different market expectations and levels of awareness. As a result, BFree is now listed in over 12,000 supermarkets globally, they have 6 different websites with localised content for each market, and their product range has grown from 4 SKUs to over 15 SKUs.

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Last reviewed: 21 Sep 2016