Regional Growth Business – South East England Award 2017

The food and drink community celebrated success on 21 September 2017 as the winners of the Food and Drink Federation Awards were announced.

Joe & Seph's Gourmet Popcorn

Joe & Seph's Gourmet Popcorn is a family business from London, which launched in 2010. Its mission from the start was to create the best-tasting popcorn in the world.

Six years on, they now have a range of over 40 innovative flavours of gourmet popcorn – including the UK's first alcoholic range – and 10 premium caramel sauces, which combined have won nearly 30 Guild of Fine Foods' Great Taste Awards.

Each product is handmade in small batches using natural ingredients by chefs in Joe & Seph's Gourmet Popcorn's production kitchens in North London. The company's aim is to generate growth to both top line sales and bottom line profitability from producing only the best tasting products. Their strategy initially targeted premium retailers and this has now extended into listings in a number of high- street retailers.

Increased revenue has also come from strategic brand partnerships. In 2016, Joe & Seph's worked with Unilever to create the world's first Marmite Popcorn. They also partnered with a growing craft beer brand to develop a popcorn-beer pairing menu.

Crowned Exporter of the Year at the FDF Awards 2016, Joe & Seph's Gourmet Popcorn's award winning products, innovation, leadership and growth strategy have all contributed to the significant growth that has been achieved for the business. Since launching, they have grown at a rate over-and- above the category trend and are now listed in 2,500 stockists in over 25 countries.

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Last reviewed: 21 Sep 2016