Exporter of the Year 2018
The food and drink community celebrated success on 20 September 2018 as the winners of the Food and Drink Federation Awards were announced.
Premier Foods
With an enviable portfolio of Britain's best loved brands, Premier Foods has
created an international
business that delivers continuous double-digit growth year on year.
Over the past three years sales have grown consistently and the business is
predicted to achieve its
target of more than £60m this year, in line with expectation.
From humble beginnings – with a team of five – this division now consists of
more than 42 dedicated
and highly experienced specialists, some of whom are based around the globe,
including Ireland,
Australia, the United Arab Emirates and USA.
Two categories of operation currently lead the way – cake, with Mr Kipling and
Cadbury Cakes, and
ethnic sauces with Sharwood's – and the products can be found in 40 countries,
with Premier Foods
offering over 800 SKUs internationally.
One guiding principal has helped Premier Foods continue to deliver on its
ambitious trajectory: it
partners with local retailers, providing them with two fundamental tools -
home-grown shopper
behavioural and trend insight matched with products that meet those specific
needs.
Premier Foods has broken away from the traditional export model where only third
parties do bidding
on their behalf. Instead it has added a further layer whereby the company also
speaks directly to
retailers, building long-lasting, insight driven relationships. The company
invests in research into the
local market – information that retailers don't necessarily have access to –
and
then builds a range of
products to meet the distinctive geographical needs. Where appropriate, world
exclusive products are
added to ranges to meet unique local preferences.
More information
2018 awards winners