Exporter of the Year
The food and drink community celebrated success on 19 September 2019 as the winners of the Food and Drink Federation Awards were announced.
Millennium Group
The Silk Road – An Omni-Channel Approach to China: Since the development
of
our Export division in 2013, Millennium has seen incredible growth from £4.4m
in
our first year to £60m
in 2018. The key to our growth has been our ability to react quickly and invest
in emerging opportunities
such as cross-border e-commerce in China.
In late 2017, we were the first UK Company to be onboarded by Alibaba TMall
Direct Import,
facilitating cost-effective market access for British brands, directly to
Chinese consumers. We have
subsequently developed our own cross-border e-commerce solution on JD.com –
thus
giving us
coverage with the No.1 and No.2 e-commerce retailers in China.
Working very closely with the Department of International Trade (DIT) and China
Britain Business
Council, we have become the biggest UK supplier by volume of FMCG to
cross-border retailers in China,
with over 1000 containers shipped in 2018. Our strategy has been to work with
the experts in
Government, Banking and Trade to find the right partners and to build strong
relationships, respecting
the trading terms and styles of large Chinese companies to deliver what they
want, to their timeframes.
Our investment in attending the major trade fairs (FHC & SIAL) for the last
three years has led to us
being used as a case study for both CBBC and SIAL for best practice. Our export
sales to China for
2018 were £14m helping us to reach 66th in the Sunday Times International Fast
Track 100.
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2019 awards winners