FDF Event

FDF Training- Commercial Management



FDF Member £495.00

Non Member £495.00

All prices exclude VAT.


Commercial Management Training

Commercial relationships can make or break a business, so understanding what makes them work is vital. This course will give a solid understanding of how grocery retailers operate and the processes they use to interact successfully.  Through a real insider’s view, it will demonstrate how to build, grow and support a profitable business.  


A successful food and drink business relies on several aspects: great products, customer service, innovation capability, solid and efficient operations, ability to adapt to today’s fast-moving environment, and great people.  This training will improve capability and give confidence enabling attendees to interact with impact.  Supporting their customers as well as their own products.   

Course objectives:

We will cover topics such as:


  • How is your buyer measured?  Financial essentials
  • Knowing which retailers work best for you
  • Structure and organisation – who does what?
  • How efficient are you?  Can you get it right first time?
  • Getting a listing.  Keeping a listing.  Growing a business.
  • Retail processes to follow.  Keeping it simple.
  • Making it happen.  Listening.  Getting traction.

Who should attend?

  • New to commercial role or wanting to improve current knowledge. 
  • Commercial and Sales executives. 
  • Key Account Managers
  • Marketing and category managers wanting a broader knowledge

‘gained an insight into buyer’s motives and how best to achieve a strong relationship’

‘excellent, informative, engaging, fun’

‘informative, relevant, interesting and well facilitated session’

‘insightful day into the industry, life of a buyer, key skills of becoming a GREAT NAM’

‘fresh perspective even for experienced sales people’

This course is presented to you by GSCOP Ltd, experts in Retail and Relationship management.  (David Miles and Ged Futter.)

Save 5% when you book two workshops, save 10% when you book 3. 

Other courses available: 

-Retail Negotiation, 15th November 2018

-Account Management, 8th November 2018