FDF Event  42% discount for FDF Members

Spotlight on Social Media

FDF Member £75.00 (Saving £55)

Non Member £130.00

All prices exclude VAT.

 

Back by popular demand!

After holding a session in Edinburgh with FDF Scotland, our partner LUX, The Food & Drink Agency will bring to London this immersive half-day training workshop designed to explore current trends and topics impacting the social media space.

Designed specifically for food and drink businesses, the training session aims to empower attendees, enabling them to return to their organisations with an up-to-date understanding of social media and the opportunities it presents.

Presenters from LUX - the Food and Drink Agency, and Linleigh Master, Partner & Feature Writer, We Are Social Media.

Topics covered include:

  • Social media industry snapshot: A look at current trends, potential uses & the opportunities for food & drink businesses
  • The importance of authenticity and user generated content
  • How to get the most from influencer marketing & engagement
  • Fans & customers - catering for both audiences in one channel
  • Social media customer service best practice in 2018
  • Best practice social media including food & drink case studies

Training materials will be delivered via powerpoint presentation and printed handouts / ‘hack’ sheets. Attendees are invited to bring laptops to enable them to action updates and recommendations during the training session.

Organiser: Elsa Ackermann, 0207 420 7149, Elsa.Ackermann@fdf.org.uk