FDF Event  Free Event

Webinar: Consumer and business attitudes to reformulation and making changes to your products for health - Sept 2020


FREE event


This webinar ran in partnership between FDF and Levercliff Associates will help you learn more about consumer attitudes to reformulation and health and the business perspective to making changes for health.

Reformulation is the most effective way to improve the dietary health and wellbeing of your customers and communities.

FDF Scotland's Reformulation for Health Manager Joanne Burns has recently undertaken research with Levercliff Associates to determine consumer and business attitudes to reformulation. The research looked at consumer attitudes to health and wellbeing as well as highlighting key consumer profiles and what drives them when purchasing. It also analysed Scottish SME food manufacturers experiences of reformulation as well as identifying where any gaps and challenges are.

We have developed a new and exciting reformulation toolkit to be launched at the webinar to help companies start their reformulation journey. Sign up to learn more.

Our presenters are: 

  • Joanne Burns, Reformulation for Health Manager, FDF Scotland
  • David Craig, Director, Levercliff 
  • Clair Prior, Insights Manager, Levercliff 

Organiser: Kirsty Ritchie, 0131 222 8040, kirsty.ritchie@fdfscotland.org.uk