Exports case study: Nim's

Nim's Fruit & Veg Crisps are a range of multi-award winning range of fruit and vegetable crisps made using an innovative air drying technique.

Nim's are delicious,100% natural and made using just one ingredient. Each pack is 1 of a person's 5 a day, as well as being fat, gluten and dairy-free and suitable for vegetarians, vegans and coeliacs. Because Nim's uses the whole fruit including skin, core and pips (with the exception of pineapple), there is almost zero waste and the carbon footprint has been kept to a minimum by buying British fruit and vegetables wherever possible.

Nim's had initially contracted out manufacturing to the EU but the quality and consistency suffered whilst new product development was hampered. It was decided that Nim's would bring manufacturing home and work started on setting up a production factory in Kent.

With the state of the art, BRC accredited production factory complete, the brand relaunched with new packaging and a new range of air dried fruit crisps. This was followed by an award winning range of air dried vegetable crisps – the first of its kind in the UK. Having won many industry awards including The Manufacturer Excellence Award for Innovation and the Best New Product Award at Foodex, Nim's followed with another first. This was a range of fruit & veg crisps specially for children, after raising a record breaking £22,000 on the Tesco Backit crowdfunding platform.

At the outset, Nim's was determined to enter the export market knowing that there was a huge demand not only for innovative, healthy snacks, but also for good quality British products. Since re-launching in June 2016, Nim's has secured distribution partners in several EU countries including Belgium, Italy, Germany, France, Austria, and Switzerland. Outside of the EU, Nim's is in the process of setting up agreements with distributors in China, the US, Saudi Arabia and Dubai. Seventy per cent of the sales leads obtained from exhibiting at the IFE 2017 were for export – thereby demonstrating the demand for British products, not only in the EU but from across the globe.

Currently some 25% of overall sales is from export and the company envisages this rising considerably over the next few years as it continues to develop new and innovative products. The aim is to increase the range and continue to respond to demand for products from other countries.

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Last reviewed: 26 May 2017