Exports case study: The Saucy Fish Co
As a leading seafood brand, The Saucy Fish Co. have been making waves internationally with launches and brand exposure across three new territories.
The Saucy Fish Co. has seen the most significant growth to date in the US market
since their launch six years ago, with their most recent listings. Now
available
in over 800 Publix stores across the southeast of the country, as well as
stockists in 150 Whole Foods Market stores.
Both launches saw new and exciting products developed to tailor the brand to
territorial flavour profiles and consumer demands, including exclusive products
and
single portion lines.
Since launching in Publix in March, these natively designed lines have seen a
strong growth curve in sales and now reflect over 20% of export. This is a
clear
reflection of the British brands understanding of international markets and
getting it right for consumers overseas.
Lakeland region in the USA has seen the most successful response to The Saucy
Fish Co. brand.
In August, The Saucy Fish Co. raised brand awareness on new shores in Austria
within a 'British pop-up' shop where the fish and sauce products were available
to
a new audience to whet the appetite of the Austrian market. As well as listings
earlier in the year within both Waitrose and Spinneys across 12 targeted stores
in Dubai.
After such a successful start to the year, The Saucy Fish Co. anticipate an
imminent new listing internationally to grow the brand portfolio throughout the
rest
of 2016 globally.
More information
Last reviewed: 10 Jul 2018