Exports case study: Pladis

pladis is the proud steward of over 300 years of family baking and confectionery experience and is one of the fastest growing companies in the sector with annual revenues of £2.2 billion. As a responsible business, delivering the highest quality products and exceptional service, pladis' products have the potential to reach more than 4 billion people across the world.

pladispladis is one of the world's leading snacking companies and home to beloved British brands including McVitie's, Jacob's, go ahead! and Carr's, as well as the iconic McVitie's Digestive biscuit.

pladis exports from the UK reach 112 countries with the original McVitie's Digestive one of the most popular biscuits in homes around the world. Around one sixth of the entire output baked at our Harlesden manufacturing hub in West London, the biggest biscuit factory in Europe, is currently exported around the world.

Britain is one of pladis' central manufacturing and export hubs and is continuing to export biscuits and snacks to all corners of the world, from Nigeria and Middle East, to the U.S. to Australia, so that consumers everywhere can enjoy our brands as much as the British public do.

In the Americas our most popular product is Carr's Table Water crackers while Nigeria is our biggest importer of McVitie's All Butter Shortbread. In 2018, we will continue to explore new markets and create products that are shaping consumer tastes around the world.

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