Health and Wellbeing Report 2015 Case Studies

Essential, Responsible, Enjoyable

Spotlight on Healthier Options


We are a founding member of the Malnutrition Task Force. View the apetito case study.


60% of new products will be low sugar or nutritionally enhanced by 2020. View the Britvic case study.

Coca-Cola Great Britain

Increased marketing investment in no sugar, no calorie colas by 52%. View the Coca-Cola Great Britain case study.


Global Commitment to 250 kcal cap on single-serve chocolate products. View the Mars case study.


Spotlight on Diet and Health

Mondelez International

24.56 tonnes of salt removed from Philadelphia Original since 2012. View the Mondelez International case study

McCain Foods

Added Salt and saturated fat reduced by 22% and 70% respectively. View the McCain Foods case study

Nestlé UK & Ireland

Since late 2014, all Nestlé confectionery single-serve products contain less than 250 calories. View the Nestlé UK & Ireland case study

PepsiCo UK

We reduced sat fat in our Walkers portfolio by 70-80% by moving to healthier oils. View the PepsiCo UK case study


Spotlight on Workplace Wellbeing

Premier Foods

90% of products meet our Hybrid Traffic Light Labelling Pledge Commitments. View the Premier Foods case study


100% of single-serve ice-cream products to contain max 250 kcal by spring 2016. View the Unilever case study


The SFDF Reformulation Programme

Salt Reduction in Seasonings

Up to 35% salt reductions in seasonings achieved. View the Salt Reduction in Seasonings case study

Maclean's Highland Bakery

Salt in oatcake products reduced by 17%. View the Maclean's Highland Bakery case study

Chalmers Bakery

Chalmers' Mediterranean Vegetable Pie contains less fat, saturates & salt than the traditional Scotch Pie. View the Chalmers Bakery case study


Last reviewed: 14 Jul 2015