Backing your gut-feel with evidence

95% of new food & drink products fail within 2 years of launch

Usually this is because manufacturers don’t really understand the true needs of their consumers, basing their ideas on assumptions rather than actual evidence.

A compelling Value Proposition (why a consumer should choose you) relies on understanding the true attitudes and motivations of consumers.

TRKR bring a proven innovation process to our Food & Drink clients, with consumer data and insight at the heart of it.

For many clients, TRKR are also their in-house insight resource, getting the best value from their data spend.

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LinkedIn: TRKR - Food and Drink

Twitter: @TRKR_FoodDrink

“These guys turned our heads – they have such an innovative approach to customer research, very refreshing!”

Elaine Baker

Category & Insight Manager, BrewDog