Backing your gut-feel with evidence
95% of new food & drink products fail within 2 years of launch
Usually this is because manufacturers don’t really understand the true needs of their consumers, basing their ideas on assumptions rather than actual evidence.
A compelling Value Proposition (why a consumer should choose you) relies on understanding the true attitudes and motivations of consumers.
TRKR bring a proven innovation process to our Food & Drink clients, with consumer data and insight at the heart of it.
For many clients, TRKR are also their in-house insight resource, getting the best value from their data spend.