Event

08 July 2021

09:00 - 11:15

£ Training course

Please note this course is split into three sessions over three days:

  • Thursday 8 July, 9.00am – 11.15am
  • Tuesday 13 July, 9.00am – 11.15am
  • Thursday 15 July, 9.00am – 11.15am
Login to register

When you have a cost price increase we know that the first thing a Retailer will do is deny, deny, deny, then deflect, deflect, deflect then look at reducing it to a level so insignificant that it can’t be justified.

Your problem is that you need the cost increase and you need it to maintain your business for the future.

What can you control?  You can’t control your input costs – but you can agree your selling price! 

We know in many cases this proves to be a difficult conversation and can then feel like your business is under threat.  Well it doesn’t have to be that way.

This workshop demonstrates how to have the conversation with your buyer and make it stick.  Delivered by experienced ex retailers – who have worked on both sides of the table.  These workshops are helping suppliers agree cost price changes, as we follow tried and tested processes, that give the very best chances of success.  Preparing well to make sure you know all you need to know.  Planning to make sure you execute.  Practising using role plays to put you through your paces.

The usual one-day workshop is split into three, two hour Zoom sessions across 3 days, with an additional breakout after the final session.  This, along with polled questions, regular and adhoc Q&A and some light homework in between, ensures that it delivers real impact and action.

It focuses on Retail buying but is highly appropriate for any buyer seller cost change requirement.

Our Cost Price Increase workshops focus on the following areas;

Prepare

  • Understand the challenge
  • Negotiation – Principles and phases
  • How retailers plan and prepare

Plan

  • Materials, approach, process. Inc move planning.
  • Dealing with objections and rejections

Practice

  • Role play, feedback, improve

We know this works and have had real success with clients who work in both private label and branded categories.

Previous delegates have said...

  • "Session providing clarity on how to prepare and handle prices increases"
  • "Brilliant"
  • "A very useful day"

Based on feedback from delegates their confidence with getting a cost price increase through increased by almost 50% 

This course is presented to you by David Miles and Ged Futter of the retail mind experts in Retail and Relationship management.

Price (includes VAT)

Options Non-members Members Saving
Standard
(tickets available until 07/07/2021)
£594.00 £594.00 -

FDF Event Cancellation Policy

Please note that we can only refund the full cost of the booking up to 30 calendar days before the event and 50% for up to 10 calendar days before the event, after which regrettably no refund is available.

You may transfer your booking to a colleague with three working days notice to the organise.