12 May 2022

9:30am to 10:30am

£ Webinar

Hosted by:


With guest speaker Katrina Bishop, NielsenIQ

Consumers across the UK are facing many challenges in 2022. With incomes being squeezed due to rising price inflation, how is this impacting the choices that consumers are having to make within Food & Drink. Are they trading down stores, or simply buying across fewer categories to manage their spend?

During this 1-hour webinar we'll covering the following:

1. Consumer lifestyle choices in 2022 (Guest speaker – Katrina Bishop, NielsenIQ)

What are the key factors impacting consumer purchase decisions in 2022
What changes are we seeing in shopping behaviour
Focus on price inflation as a hot topic – how are shoppers coping
Innovation – what factors are important to consider for companies launching new product

2. Using market data & insight to support New Product Development

3. TRKR Innovation Process: a live showcase of TRKR’s innovation tools and how they can help shape NPD


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