Webinar
23 June 2022
9:30am to 10:30am
Free Event
Hosted by:
With guest speakers, IRI and Strathmore Foods
Topic - Validation – the role of market data vs. consumer insight
Speaker – Thomas Perry, Senior Business Development Manager, IRI & Mark Thomson, Co-Founder, TRKR
- When to use market data vs. insight in the NPD process
- What data/insight sources are available to suppliers to support NPD
- How to use data & insight to win space on shelf and grow sales
Topic – The Launch of McIntosh Sponge Puddings, case study
Speaker – India Morrow, Brand & Marketing Manager, Strathmore Foods
- The role of insight and validation during the development of the product concept
- Key learnings that helped shape the final product, and supported the retailer sell-in story