20th January 09:30-10:30
- Nielsen: The latest trends in Food & Drink innovation
- Presented by Miranda Ballard, NielsenIQ
- Miranda will present on the latest trends in NPD, what works based on key insights from the Nielsen IQ data along with views on what 2022 will bring
- What Retail Buyers Want: the latest insight into the needs of retail buyers from across the main grocery multiples including what they expect from suppliers in regards to pitching new products
- TRKR Innovation Process: an evidence-based approach to NPD
Miranda Ballard is in the UK leadership team at NielsenIQ and runs the department for small, fast growth businesses.
Her own business reached sales of £2m, national listings with retailers, five shops in London, and a 1600sq ft factory. And it was because of that experience that she was given the opportunity to run the brand new department at Nielsen.