07 April 2022
9:30am to 10:30am
With guest speaker Andrew Walker from Kantar.
By 2030, 1 in 5 shoppers in the UK will be over 65. One of the big themes for retailers is how they adapt categories in store to the needs of the older shopper. During this webinar we’ll be focussing on the older generation and identifying opportunities for NPD.
During this 1-hour webinar we'll covering the following:
1. Meeting the needs of the older shopper (Guest speaker – Andrew Walker, Kantar)
- How do older shoppers differ in their behaviour?
- Identifying categories that are key to the older shopper
- Key insights to identify potential opportunities for NPD
2. TRKR case studies: examples of recent NPD focussing on the older consumer
3. TRKR Innovation Process: a live showcase of TRKR’s innovation tools and how they can help shape NPD targeted at the needs of the older consumer