07 November 2024

10:00 - 10:45

Free Event

Launching new products can feel like unchartered territory for any business, whether it’s your first ever product launch or a new product in a successful range.

This webinar will guide you through some of the legal issues you should consider before launching your product, which will help you reduce the risk of any last-minute hurdles to overcome in the run up to launch.

Shepherd and Wedderburn’s Carly Duckett, Kevin Clancy and Ashley McLean will take you through some of the issues they’ve seen businesses face and give you practical advice on how to avoid a similar situation yourself.

The webinar will cover:

  • Using intellectual property rights to protect your product and the importance of prior clearance searches to avoid product names already in use.
  • Making sure you’ve addressed the relevant regulatory considerations before launching
  • Avoiding disputes when marketing your product on social media
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Kevin Clancy- Partner

Kevin is an experienced litigator. He has experience advising hospitality, food and drink clients in relation to investigations conducted by regulators (health and safety, food safety, environmental issues) and subsequent civil and criminal court proceedings, as well as licensing and regulatory issues (recently advising clients on the deposit return scheme).

Ashley McLean- Legal Director

Ashley is a legal director in our Media and Technology practice area. Ashley manages the firm’s intellectual property prosecution practice, specialising in intellectual property, data protection and information management. [She is a qualified solicitor in Scotland, England and Wales, and the Republic of Ireland and she represents clients before the UK IPO, EU IPO and the Intellectual Property Office of Ireland.

Ashley regularly deals with challenging trade mark issues around the world for her clients, as well as advising clients on brand and product protection and strategy. She works with a number of clients in the hospitality and food and drink sectors.

Carly Duckett- Senior Solicitor

Carly is a solicitor in our commercial disputes team based in Edinburgh and has acted for clients throughout the UK across a variety of sectors, including food and drink, hospitality and leisure, sports, finance and retail. Carly has a particular interest in intellectual property and brand protection. She has experience advising on a range of complex disputes, from the pre-action stage to alternative dispute resolution and litigation, including negotiating settlements for clients.



This webinar will be of interest and relevance to any FDF member with an ever-evolving range of products or, more specifically, any FDF member looking to launch a new product in the short- to medium-term.