As part of obesity prevention plans governments have called for additional advertising restrictions:

UK: From 1 January 2023, there will be a 9pm watershed on HFSS advertsing on TV and on demand media.  There will also be a ban on all paid for HFSS adversting online. 

UK: A number of local authories across the UK have implemented additional restrictions in outdoor settings - such as transport hubs and leisure centres. These measures are stricter than current advertising codes as they apply to the wider poopulation rather than areas where children make up more than 25% of the audience.

Scotland:  The Scottish Government has proposed restrictions on advertising of HFSS products on public transport and within an 800m radius of schools. We await a consultation early in 2022 on the details.

Wales: The Welsh Governmnet have proposed restrictions on HFSS advertising on public transport and sporting events. We await a consultation early in 2022 on the details.