On 10 November 2020, the Department for Digital, Culture, Media & Sport (DCMS) and Department of Health & Social Care (DHSC) launched a consultation on a total ban on HFSS advertising online. The scope of the restrictions includes company websites and company social media channels, but there are exemptions for provision of factual information, business to business advertising and for the purposes of online sales.
At the time the consultation was launched, Government also reiterated its commitment to introduce a 9pm watershed for HFSS adverting on TV.
The consultation closed on 22 December 2020. FDF’s response can be viewed here.