The FDF believes food and drink promotions bring varied and significant benefits to consumers, retailers and manufacturers. The benefits to consumers are significant; they reduce the cost of food and enable new innovations and brands to be brought to the market.

We do not believe that bans on promotion of certain food and drinks should be introduced. There is very limited evidence to suggest that this would help to reduce childhood obesity.

Promotional restrictions would limit companies’ ability to bring reformulated and smaller portioned products to the market. This will pose a real threat to companies trying to launch healthier products in line with Government reformulation programmes.

The FDF continues to engage with Government to highlight concerns and seek clarity on the HFSS promotional restrictions that will come into force in England in October 2022.  There will be consultations on equivalent measures in Scotland and in Wales later in 2022.


UK chosen to lead new Sugar and Calorie Reduction Network


The World Health Organisation (WHO) has chosen the UK to lead a new Sugar and Calorie Reduction network to take global action on sugar and calorie reduction. The Chief Medical Officer (CMO), Chris Whitty, announced the formation of the network. The UK has seen good progress in sugar reduction and will be using its world-leading expertise in domestic sugar and calorie reduction to support European countries.

The new network’s member states will share learning and technical expertise to encourage manufacturers to reformulate products, reducing the amount of sugar and calories in food and drink. The WHO Sugar and Calorie Reduction Network will launch in spring 2022. Find out more

Government publish response and enforcement consultation on HFSS promotional restrictions

The Department of Health and Social Care has published the consultation outcome for restricting promotions of HFSS food and drink. This confirms the Government intention to bring forward the proposed restrictions on promotion of HFSS products. The intention is to lay legislation by mid-2021.

DHSC also launched a consultation seeking views from businesses and enforcement bodies on the enforcement of restriction on HFSS product promotions. The consultation closes on 22 February 2021.

If members have any initial comments, please email these to

FDF respond to government consultation on banning online HFSS advertising

On 10 November 2020, the Department for Digital, Culture, Media & Sport (DCMS) and Department of Health & Social Care (DHSC) launched a consultation on a total ban on HFSS advertising online. The scope of the restrictions includes company websites and company social media channels, but there are exemptions for provision of factual information, business to business advertising and for the purposes of online sales.

At the time the consultation was launched, Government also reiterated its commitment to introduce a 9pm watershed for HFSS adverting on TV.

The consultation closed on 22 December 2020. FDF’s response can be viewed here.


Food and Drink Federation responds to Government advertising ban plans

The FDF has issued the below response in relation to Government plans to move ahead with an advertising ban on products high in fat salt and sugar (HFSS).

Read more

FDF Scotland response to the Scottish government announcement on the Restricting Foods Promotions Bill

FDF Scotland welcomes the announcement that the Scottish Government will not bring forward legislation to restrict the promotions of food and drink products.

Read more

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