In the UK, a nutrient profiling model is used to define products high in fat, salt or sugar (HFSS), to determine what can or cannot be advertised to children on TV, internet, outdoor spaces and in print media. Government will also be using the model to underpin future HFSS advertising and promotional restrictions. FDF has developed a calculator for the current nutrient profiling model for our members to help them calculate if a product is HFSS. [If you would like to know more about FDF membership please click here]
The current model was reviewed in 2018 to reflect revised guidelines on free sugars and fibre but following consultation, the new model is yet to published. We have concerns that the new proposal means most high fibre breakfast cereals, fruit yogurts and all 100% fruit juices and smoothies will be classified as HFSS. It also uses ‘free sugars’ which are difficult to calculate in some products, and cannot be analysed for. nce the new model is published, there will be further consultation to determine how to best integrate it into UK advertising codes.
Technical guidance on current UK nutrient profiling model
Department of health guidelines to assist food manufacturers, retailers and advertisers to correctly calculate nutrient profiling scores for their products.
Answers the frequently asked questions about the application of the model to different types of products through a simple guide, Q&A section and worked examples.
Consultation: UK Nutrient Profiling Model 2018 review
Public Health England (PHE) was asked by the Department of Health and Social Care to review the UK Nutrient Profiling Model to bring it in line with current UK dietary recommendations. The review included developing a modified Nutrient Profiling Mode.
The consultation sought your views on the modifications made to the UK Nutrient Profiling Model, specifically its alignment with current UK dietary recommendations.
Technical guidance on UK nutrient profiling model – Fruit / veg / nut score
Further guidance is available on how to calculate the amount of fruit, vegetables and nuts in your product for the purposes of the nutrient profiling model.
To note
- Starchy vegetables (such as potatoes or yams) do not count
- Fruit and vegetables which have been subject to further processing (e.g. by converting them to concentrated juices, powders or oils) do not count.
- The weight of dried fruit and veg should be multiplied by 2 – see equation in the guidance.
Updates
Webinar on understanding the HFSS promotional location regulations
New Regulations on the placement of foods high in fat, salt and sugar (HFSS) will come into force on 1 October 2022. This webinar (held on 7 June 2022) provides guidance from FDF and the British Retail Consortium to help your business prepare. It includes advice on:
- Whether your business will be liable
- How to identify if your products are in scope
- How to calculate the nutrient profiling model ‘HFSS’ score
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