In the UK, a nutrient profiling model is used to define products high in fat, salt or sugar (HFSS), to determine what can or cannot be advertised to children on TV, internet, outdoor spaces and in print media. Government will also be using the model  to underpin future HFSS advertising and promotional restrictions.  FDF has developed a calculator for the current nutrient profiling model for our members to help them calculate if a product is HFSS. [If you would like to know more about FDF membership please click here]

The current model was reviewed in 2018 to reflect revised guidelines on free sugars and fibre but following consultation, the new model is yet to published. We have concerns that the new proposal means most high fibre breakfast cereals, fruit yogurts and all 100% fruit juices and smoothies will be classified as HFSS. It also uses ‘free sugars’ which are difficult to calculate in some products, and cannot be analysed for.    nce the new model is published, there will be further consultation to determine how to best integrate it into UK advertising codes.

Technical guidance on current UK nutrient profiling model

Department of health guidelines to assist food manufacturers, retailers and advertisers to correctly calculate nutrient profiling scores for their products.

Answers the frequently asked questions about the application of the model to different types of products through a simple guide, Q&A section and worked examples.

Nutrient profiling technical guidance

Consultation: UK Nutrient Profiling Model 2018 review

Public Health England (PHE) was asked by the Department of Health and Social Care to review the UK Nutrient Profiling Model to bring it in line with current UK dietary recommendations. The review included developing a modified Nutrient Profiling Mode. 

The consultation sought your views on the modifications made to the UK Nutrient Profiling Model, specifically its alignment with current UK dietary recommendations.

UK Nutrient Profiling Model 2018 review

Technical guidance on UK nutrient profiling model – Fruit / veg / nut score

Further guidance is available on how to calculate the amount of fruit, vegetables and nuts in your product for the purposes of the nutrient profiling model.

To note

  • Starchy vegetables (such as potatoes or yams) do not count
  • Fruit and vegetables which have been subject to further processing (e.g. by converting them to concentrated juices, powders or oils) do not count.
  • The weight of dried fruit and veg should be multiplied by 2 – see equation in the guidance.
Nutrient profiling guidance – Fruit / veg / nut score


Webinar on understanding the HFSS promotional location regulations

New Regulations on the placement of foods high in fat, salt and sugar (HFSS) will come into force on 1 October 2022. This webinar (held on 7 June 2022) provides guidance from FDF and the British Retail Consortium to help your business prepare.  It includes advice on:

  • Whether your business will be liable
  • How to identify if your products are in scope
  • How to calculate the nutrient profiling model ‘HFSS’ score


Receive updates on this topic

Want to keep up to date on this topic?

You can receive email updates on this topic by registering for an FDF account. 

You can edit your preferences so that you receive updates on the topics and the type of information you are interested in. 


Interested in becoming a member?

FDF members have access to a range of benefits to grow, protect and strengthen their business.

Gain an advantage, join FDF today.


Check to see if your company is already a member

How we can help your business

Related topics

diet and heath

Diet and health

FDF members are committed to ensuring people have access to a wide range of food and drinks that can support a balanced lifestyle.

dietary intakes

Dietary intakes and recommendations

As a food and drink industry, it is important to us to understand the latest scientific recommendations as well as current dietary intakes.

diet and health

Food and drink advertising

There are strict UK advertising codes, but tighter restrictions are proposed. We explain why a 9pm watershed is unlikely to affect obesity.

Report: Celebrating Food and Nutrition

07 April 2022

The Food and Drink Federation has published its 'Celebrating Food and Nutrition' report, showcasing the work of UK food and drink manufacturers to support the nation's health by improving the nutritional status of their products and offering consumers a wide variety of options to support sustainable, balanced diets.

Read more