Public Health Responsibility Deal - PAGE HIDDEN

This content was published under the 2010-2015 coalition government and is no longer live policy. To see the current government policy focusing on childhood obesity see Childhood obesity: a plan for action. To see the current FDF work on health and wellbeing, see our position statements here.

Public Health Responsibility Deal

Launched in March 2011, the Public Health Responsibility Deal is an important part of Government's long-term strategy to improve public health.

It works by encouraging industry, NGOs, health professionals, and other organisations to work together in partnership towards improved consumer health.

FDF's Responsibility Deal Annual Update

Responsibility Deal 
Update 2014On 30 May 2014, FDF launched a circular to mark the publication of the third annual updates from Responsibility Deal partners. With a particular focus on calorie reduction, this circular sought to bring to life the varied approaches that FDF members are taking to help reduce calorie intakes.

Download the PDF: FDF's Responsibility Deal Annual Update 2014

Further information on the Responsibility Deal can be found on the Department of Health's website.

Responsibility Deal annual update 2013

19 July 2013 marked the publication of the second annual update from Responsibility Deal partners.

To mark this milestone, FDF produced a circular providing a snapshot of FDF member activity during the second year of the Responsibility Deal, reporting on members' on action to deliver on pledge commitments covering food, physical activity, and health at work.

Download the PDF: FDF's Responsibility Deal Annual Update 2013.


Responsibility Deal case studies

Read some FDF member Responsibility Deal case studies showing:


FDF Policy position statement


Activity snapshot

Artificial Trans Fat Removal

(More on the Artificial Trans Fat Removal pledge)

100% of FDF member pledge signatories have removed artificial TFAS from products (or never used them)

Calorie Reduction

(More on the Calorie Reduction pledge)

Food and drink manufacturers are supporting the Department of Health's ambition to cut the UK population's calorie consumption by 5 billion calories (kcal) per day, that's 100 calories per person.

As part of this, over the past 12 months FDF members have reduced the energy content of many products and created new healthier options or packaging innovations to help consumers manage their calorie consumption. They have also invested in initiatives to encourage physical activity in the workplace and wider community. Manufacturers have also invested heavily in consumer education to reinforce government health messaging and help people understand how consumption of foods can fit into a healthy diet.

Click on the images to see a few examples of FDF member activity over the last 12 months.

Sharwoods curry sauceSprite


Salt Reduction

(More on the Salt Reduction pledge)

FDF members have been voluntarily reformulating their products for many years to reduce salt levels. Recent Kantar data show that FDF members have reduced salt in their products by 10% since 2008, building on work undertaken prior to this date.
In 2012 FDF, together with BRC and Leatherhead Food Research, published a research report aimed at helping food businesses identify available technological solutions to salt reduction.

Since publication this has been downloaded more than 1,800 times.

Health at Work

(More on the Health at Work pledges)

FDF signatories benefit from initiatives around the health at work pledges.
In 2012 FDF launched a Workplace Wellbeing toolkit with members to promote the Chief Medical Officer's physical activity guidelines and to assist other sectors to enhance their workplace health offering.

To date 4,000 business owners and healthcare workers have used this toolkit.