Food and Drink Federation (FDF) Cymru is the Welsh division of the Food and Drink Federation which represents food and drink manufacturers across the UK. Our membership is made up of food and drink companies of all sizes, from small family businesses through to major global brands.
The Welsh food and drink industry is an economic success story and a vital part of the Welsh national identity. It employs 24,300 people in over 550 businesses across Wales and has a £5.2bn turnover.
We make sure our members' views are heard by the Welsh Government and in the Senedd Cymru, as well as by relevant policy makers in the UK Government, including the Wales Office, so they are able to provide an environment in which the sector can thrive.
Our contribution is supported by the collective excellence of the FDF team and focuses on Welsh specific work within the areas of competitiveness, EU transition, Covid-19 recovery, workforce and skills, diet and health, sustainability and industry growth.
What we do
- Support our members: We provide Welsh specific customer care for members
- Work with Industry: We collaborate with the Food and Drink Wales Industry Board, the Cluster Network at events such as Taste Wales, and are partners of AMRC Cymru on food and drink packaging.
- Shape policy: Where it matters to our sector, we proactively engage with the Welsh Government and Members of the Senedd.
- Market the sector: We proudly showcase its excellence and highlight key opportunities for businesses.
Our people
Pete Robertson
Pete is Chief Executive of FDF Cymru. Pete has over 25 years of experience working in the Welsh food and drink industry, including six years as MD of Deeside Cereals. During which, he chaired Breakfast Cereal UK and participated in the FDF’s Sustainability steering group.
Julie Byers
Julie is Public Affairs Manager at FDF. As part of her role, she helps develop and managed the FDF’s engagement with Parliamentarians both in the UK Parliament as well as in the Senedd Cymru.
Chloe Rossi
Working alongside Pete Robertson as Project Manager, responsibilities involve steering the Wales Food Drink Multi-National Group. Ensuring that the group meets commitments outlined by Welsh Government.
In addition, Chloe is responsible for customer care management and the development of FDF Cymru's Welsh members.
Iliana Kefalidou
Iliana is an Administrator providing secretarial and administrative support across the FDF. Predominantly a member of the Corporate Services Team supporting the co-ordination of diary bookings, event management, working in unison with other administrators. In addition, working closely with the FDF Cymru Team providing secretarial support to the CEO. Assisting with logistics, regional events, database management and maintenance and securing best practice in terms of policy and process.
Megan Bevan
Megan is a Corporate Affairs Executive at the FDF, and also leads on Media for FDF Cymru.
As part of her role, Megan helps with media and journalist engagement, social media and helps with messaging and communications both internally and externally.
FDF Cymru promotion brochure
FDF Cymru is a part of the Food and Drink Federation (FDF) - the voice of UK food and drink manufacturers for over one hundred years.
Food and Drink Sector Council
Wales is currently represented on the Food and Drink Sector Council by Andy Richardson, Chair of Wales Food and Drink Industry Board.
What we can help your business
What we do
The Food and Drink Federation (FDF) is the convenor, adviser and voice of the UK food & drink industry, the largest manufacturing sector in the country.
Our people
The FDF employs around 65 people. The Cymru team keeps members across the UK up-to-date with policy that could have an impact on their business.
Our full FDF members
FDF members range from global brands to ambitious, growing SMEs, to sole traders.
Our Professional Affiliates
Our professional affiliates offer professional services to the food and drink sector. Through these partnerships we hope that our members will benefit from their knowledge and insight.
How we can help your business
We represent and protect the interests of food and drink companies of all sizes, across all sectors of the industry.
Join FDF Cymru
Making the best use of your time and resource is key. Being an FDF Cymru member will equip you with the expertise to grow, protect and strengthen your business.