FDF members are committed to ensuring people have access to a wide range of food and drinks that can support a balanced lifestyle.
We know more needs to be done, which is why manufacturers continue to take bold steps. Reformulation, new product development and portion sizing are key actions. FDF members’ voluntary work is already delivering substantial changes to UK shopping baskets, reducing salt, sugars and calories.
We also believe achieving balance is about much more than what is cut from our diets; increasing fruit, vegetables and wholegrains is also important, as is physical activity.
Tackling obesity is an important public health initiative, but work by manufacturers alone will never be enough. We call on Government to provide help to those communities and individuals who need it most.
FDF Cymru utilises the wider expertise in this area in the FDF team, and co-ordinates our engagement with FSA Wales, Public Health Wales and Welsh government on policy development and consultations that are important to our sector.
Consultation responses are fed directly into Welsh stakeholders, with FDF member feedback used to inform debate regarding the development areas of diet and health policy that are devolved to Welsh Government.
Current consultations that we are co-ordinating are on Healthy Weight Healthy Wales and plans for Front of Pack labelling, both of which are currently under consideration by Welsh Government.
FDF Cymru, also works with member companies to support educational programs in Wales to advocate the benefits of breakfast clubs, promote the benefits of a healthy balanced diet, and to showcase the significant efforts of members to engage in reformulation.
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