The Office for Health Improvement and Disparities (OHID) is developing voluntary guidance on the nutrient content of commercial food and drink aimed at children up to 36 months. A consultation was held late in 2020 proposing guidance levels for total sugars, free sugars and salt in these products. Final guidance is expected to be published early 2022.
The work will build on information presented in the PHE Evidence Review that was published in summer 2019.
In addition, DHSC has committed to looking at the marketing and labelling of infant food. This includes use of on pack claims, and checking that consumption advice is not detrimental to dental health. There is, as yet, no indication of when this work will start.
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FDF Cymru works with member companies to support educational programs in Wales to advocate the benefits of breakfast clubs, promote the benefits of a healthy balanced diet, and to showcase our member's reformulation successes.
Reformulation, new product development and portion sizing are key actions for food and drink manufactures in the fight against obesity.
In the UK, a nutrient profiling model is used to define products high in fat, salt or sugar (HFSS), to determine what can or cannot be advertised to children on TV, internet, outdoor spaces and in print media.