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Food and Drink Federation (FDF) Cymru is the Welsh division of the Food and Drink Federation which represents food and drink manufacturers across the UK. Our membership is made up of food and drink companies of all sizes, from small family businesses through to major global brands.

The Welsh food and drink industry is an economic success story and a vital part of the Welsh national identity. It employs 24,300 people in over 550 businesses across Wales and has a £5.2bn turnover.

We make sure our members' views are heard by the Welsh Government and in the Senedd Cymru, as well as by relevant policy makers in the UK Government, including the Wales Office, so they are able to provide an environment in which the sector can thrive.

Our contribution is supported by the collective excellence of the FDF team and focuses on Welsh specific work within the areas of competitiveness, EU transition, Covid-19 recovery, workforce and skills, diet and health, sustainability and industry growth.

What we do

  • Support our members: We provide Welsh specific customer care for members
  • Work with Industry: We collaborate with the Food and Drink Wales Industry Board, the Cluster Network at events such as Taste Wales, and are partners of AMRC Cymru on food and drink packaging.
  • Shape policy: Where it matters to our sector, we proactively engage with the Welsh Government and Members of the Senedd.
  • Market the sector: We proudly showcase its excellence and highlight key opportunities for businesses.

What we do

Reasons to join

Our people

Pete Robertson

Pete is Chief Executive of FDF Cymru. Pete has over 25 years of experience working in the Welsh food and drink industry, including six years as MD of Deeside Cereals. During which, he chaired Breakfast Cereal UK and participated in the FDF’s Sustainability steering group.

Contact Pete

Julie Byers

Julie is Public Affairs Manager at FDF. As part of her role, she helps develop and managed the FDF’s engagement with Parliamentarians both in the UK Parliament as well as in the Senedd Cymru.


Contact Julie

Chloe Rossi

Working alongside Pete Robertson as Project Manager, responsibilities involve steering the Wales Food Drink Multi-National Group. Ensuring that the group meets commitments outlined by Welsh Government.

In addition, Chloe is responsible for customer care management and the development of FDF Cymru's Welsh members.

Contact Chloe

Iliana Kefalidou

Iliana is an Administrator providing secretarial and administrative support across the FDF. Predominantly a member of the Corporate Services Team supporting the co-ordination of diary bookings, event management, working in unison with other administrators. In addition, working closely with the FDF Cymru Team providing secretarial support to the CEO. Assisting with logistics, regional events, database management and maintenance and securing best practice in terms of policy and process.

Contact Iliana

FDF Cymru brochure

FDF Cymru is a part of the Food and Drink Federation (FDF) - the voice of UK food and drink manufacturers for over one hundred years.


Food and Drink Sector Council

Wales is currently represented on the Food and Drink Sector Council by Andy Richardson, Chair of Wales Food and Drink Industry Board.

More information