Sales Directors’ Forum (SDF)
The Sales Directors Forum (SDF) is an electronic communications group that keeps members informed about key developments across the retail and food service sectors.
Through regular updates and shared intelligence, members receive insights on market trends, strategic priorities and emerging commercial issues.
The group is open to Sales Directors, Sales Managers, Commercial Managers, Account Managers, Export Managers and others with a commercial interest in the food and drink sector.
Committee purpose
The SDF provides a channel for sharing relevant industry information and commercial insights, helping members stay informed about developments that may impact their business.
- Information on commercial matters affecting suppliers, including developments relating to the Groceries Code Adjudicator and GSCOP.
- Access to relevant content and updates from FDF and external stakeholders.
- Updates on retail and food service market developments and strategic priorities.
SDF documents
Why join?
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Insights into the latest retail and consumer trends helping you stay up to date
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Engage with retailers and food service customers and hear about their upcoming plans in order to boost your sales
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Opportunity to network and share insights with other members