Copycats and collaborations: Protecting your brand in a crowded market
In a market where products are copied overnight and collaborations move faster than ever, how do you protect your brand and get partnerships right?
Session overview
Join Neeraj Thomas and Kimberley Cross from the Food and Drink team at CMS for a practical session exploring the key intellectual property and branding challenges facing food and drink businesses in Scotland today.
From tackling copycat products to navigating influencer campaigns and brand collaborations, this session will give you clear, actionable guidance to help protect your brand and maximise commercial opportunities.
What we’ll cover:
- IP & copycats
- Protecting your brand in a competitive retail landscape
- Managing the growing challenge of “copycat” products
- Why effective enforcement starts with the right protection
- Practical tips and case examples
- Brand partnerships and influencer marketing
- The rise of collaborations and influencer-led campaigns
- Key legal and regulatory risks to manage
- Structuring partnerships to protect your brand
- What to do when things go wrong
Format
One-hour session, including time for a Q&A. Following the formal close at 16:15, delegates are welcome to stay on for informal networking and further discussion.
This event is open to full FDF members and invited guests only.
To register, please email info@fdfscotland.org.uk. Places are extremely limited and will be allocated on a first-come, first-served basis.
FDF Scotland's Parliamentary Reception takes place on the same day at the Scottish Parliament from 18:00. Please contact info@fdfscotland.org.uk if you would like to register for the reception.