This category is for food and drink manufacturers who have launched a new brand, or a new initiative or rebrand to strengthen an existing brand. In all three cases, the brand may relate to a single product or a range of products.
Our judges will be looking for:
- Brand positioning, communication, differentiation and protectability.
- Why a specific brand approach has been adopted, and the steps taken to protect
and communicate it. - Exceptional performance and innovation.
- Initiatives taken to build consumer connection, whether rational, emotional or both.
- Clear metrics that demonstrate customer engagement.
Category sponsored by: TBC
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