Shaping a Healthier Future: Innovation Hub
Healthier product innovation
Companies continue to take bold steps to provide healthier options by changing recipes, creating new, healthier products, and providing smaller portion sizes. Discover what’s involved in the process to develop these products.
Consumers are at the heart of the innovation journey
When we develop new recipes, we put the consumer at the heart of that development and that forms the basis for how we innovate.
This consumer-led focus, together with following government regulations and understanding the scientific principles behind our decisions, is vital. So, when we talk about creating healthier products, it is paramount that we take the consumer on that journey with us, as ultimately, they determine the success of a product.
Industry & academia partnerships
By strengthening links between industry, government and academia, we have an opportunity to become a global leader across all food innovation and R&D. Partnership working is essential, ensuring companies are aware of the latest science base, and providing access to expertise that businesses may not otherwise have, especially smaller companies.
How can we make our food healthier?
How companies are helping people make healthier food choices in several ways, including through the reformulation of products.
Read more about the progress our members have made on their healthier product innovation journeys.
