PepsiCo UK – No Walkers, No Game

PepsiCo launched its largest and most innovative 360-degree campaign for the Walkers brand, 'No Walkers, No Game,' to make it the go-to snack during the football summer of 2024, leveraging major football events like the UEFA Champions League and Men’s European Championships.

Featuring brand ambassadors such as David Beckham and Thierry Henry, the campaign included extensive media coverage, social engagement, on-pack giveaways, and prize opportunities that resulted in 97% national reach. Over 100 million promotional packs were sold, and generating a strong sales uplift among retailers and pubs.