New web content to increase consumer understanding of fibre

In line with objectives associated with their Action on Fibre pledge, in 2024, Schär dietitians wrote and published 2 online articles aimed at increasing consumer knowledge on the importance of fibre. The articles entitled “Importance of fibre for Children” and “10 ways to boost fibre intake on a Gluten-free Diet” were published on the Schar webpage and linked from social media posts on the same topic. This action was prompted by the awareness that gluten-free diets can be considerably lower in fibre than gluten-containing diets, owing to the removal of many cereal-based food products. The articles were designed to be short, factual and practical.