Case study

Nestlé: Very Berry Cheerios

Published: 10 June 2026 Updated: 10 June 2026

Very Berry Cheerios is a new addition to the Cheerios range from Nestlé Cereal Partners UK, bringing a fruity twist to a family favourite. Made from oats, wheat and barley with real berry purée, it is nonHFSS, high in fibre and provides seven vitamins plus calcium and iron, with no artificial colours or flavours. Designed to support everyday nutrition, it contributes to energyyielding metabolism and normal immune function. Joining a range already fully nonHFSS, the launch shows how ongoing reformulation and new product development can improve the nutritional quality of popular cereals while offering families more appealing, accessible breakfast options.