HFSS toolkit
This toolkit brings together key resources to help you navigate regulations relating to food and drink high in fat, salt and sugar (HFSS).
Topics
HFSS promotional restrictions (England)
Restrictions on the retail placement of HFSS products came into force on 1 October 2022 in England. This will be followed by restrictions on HFSS price promotions in October 2025.
HFSS Regulations - What you need to know
The Food (Promotion and Placement) (England) Regulations 2021
The Food (Promotion and Placement) (England) (Amendment) Regulations 2022
Changes made to Government guidance May 23
ACS assured advice on HFSS promotional restrictions
FDF Q&A - Members only
Summary of evidence on the impact of HFSS restrictions so far in England - Members only
Devolved governments - Draft HFSS promotional restrictions
The Welsh Government will implement regulation restricting the promotion and placement of HFSS products in March 2026. Measures will be consistent with those in place in England.
The Scottish Government is also considering restrictions on the promotion and placement of HFSS products. We await an announcement on policy direction following its 2024 consultation.
Wales
Welsh Government consultation 2022 and consultation 2024
The Food (Promotion and Presentation) (Wales) Regulations 2025 - Regulation to come into force 26 March 2026
FDF response to Welsh Government consultation 2022 - Members only
FDF Q&A on Welsh HFSS Promotional Restrictions - Members only
Scotland
Scottish Government consultation 2022
Scottish Government consultation 2024
FDF Response to Scottish Government consultation 2024 - Members only
Comparison of HFSS promotional restrictions across the UK - Members only
How to submit HFSS data to retailers
Manufacturers are being asked by retailers for information relating to the HFSS status of their products. More information on how to share the data is included below.
Further HFSS advertising restrictions (UK)
New rules will come into force for advertising of Less Healthy Food and Drink products on TV and online in October 2025.
Health and Care Act - Schedule 18 of the Act sets out the provisions for further HFSS adverting restrictions in the UK
Statutory Instrument confirming delay to the further advertising restrictions until 1 October 2025.
Consultation on secondary legislation
Final secondary legislation (published 3 December 2024)
FDF Response to consultation on secondary legislation
House of Commons research briefing on advertising HFSS food and drink
The nutrient profile model is a scoring system that identifies food and drinks high in fat, salt and sugar (HFSS). It is used to identify which products are subject to promotions and advertising restrictions.
FDF NPM calculator (.xlsx) - Members only
University of Leeds NPM Calculator
Nutrient Profiling Model Q&A - Members only
GS1 & FDF webinar on how to calculate your HFSS score
Government Nutrient Profiling Technical Guidance
Government guidance on calculating fruit, veg and nuts score
Current HFSS advertising restrictions (UK)
The nutrient profiling model is currently used to restrict advertising in children's media, including on TV online, in cinemas, in print media, and in outdoor settings. The rules came into force for TV in 2007, and for all other media in 2017.
Current Rules - summary of current UK advertising rules as they relate to HFSS food and drink. - Members only
The UK Code of Broadcast Advertising (BCAP Code) applies to the content and scheduling of TV and radio ads.
The UK Code of Non-broadcast Advertising & Direct and Promotional Marketing (CAP Code) applies to ads across other media including newspapers, magazines, billboards, cinema, posters, leaflets, mailings, e-mails, texts and on UK based company websites (including social media and advergames).
Additional local authority rules - A number of local authorities in England have implemented additional measures to restrict HFSS advertising. This FDF summary links to more information. - Members only
