Fibre’s Moment: Turning Trends Into Action
Join us this Fibre February for an update on FDF’s Action on Fibre initiative and a spotlight on how companies and key partners are working to bridge the fibre gap, in light of the growing popularity of fibre with consumers.
A diet high in fibre has a range of benefits, from improvements in digestive health, reduction in the risk of certain types of cancer, type 2 diabetes, cardiovascular disease like stroke, and may also play a role in weight management.
Despite this, dietary intakes of fibre in the UK have remained consistently low across all age groups and demographics, due to a lack of awareness of how much fibre we need and a common misconception that fibre is bland, boring and only good for digestive health.
However, this may all be set to change. Fibre has been steadily growing in popularity over the past few years, with many saying ‘fibre is the new protein’. Join this webinar to hear from a range of expert speakers on how market trends are gearing towards greater recognition of the benefits a high fibre diet brings and how the food industry is responding.
Speakers
Louise Allen, Senior Diet and Health Executive, FDF (Chair)
With over two decades of experience at FDF, Louise helps promote the food industry position on diet and health to stakeholders and policy makers. Louise works with a range of food and drink manufacturers to help them interpret scientific and regulatory developments in diet and health policy, including most recently on HFSS advertising and promotional restrictions and on the UK soft drinks industry levy.
Fiyin Makinwa, Senior Diet and Health Executive, FDF
Fiyin is a Registered Nutritionist and Senior Diet and Health Executive at the Food and Drink Federation. Fiyin studied Nutrition and completed a master’s in food technology. Since January 2021 Fiyin has been working in the Diet and Health team at the FDF supporting on key areas such as UK obesity strategy and the launch of the FDF Action on Fibre initiative.
Emma Fisher, Senior Nutrition Manager, Danone
Emma Fisher is a Senior Nutrition Manager at Danone UK & Ireland, working within Research & Innovation team to lead evidence‑based nutrition strategy. She has a background in Biomedical Sciences and Clinical Nutrition and has worked in many medical and consumer nutrition categories.
Susie Liu, Worldpanel by Numerator, GB Nutrition Team
Susie works within the GB Public Sector & Nutrition team at Worldpanel by Numerator and for the last four years has specialised in understanding consumer behaviour and emerging trends in the health and nutrition space. She supports public sector organisations, government departments, and leading retailers with evidence-based insight on how people shop, eat and respond to nutrition policy.
Dr Clare Leonard, Global VP Nutrition & Health Science, Tate & Lyle
Dr. Clare Leonard leads Tate & Lyle’s global Nutrition & Health Science team, which delivers the company’s nutrition research programme and communications, while supporting customers’ health-driven product reformulation. A nutritionist with experience across companies such as Unilever, Mondelēz International and The Coca-Cola Company, Clare’s previous roles have been in Scientific and Regulatory Affairs, and Nutrition Science and Communication, with a focus on bridging science and marketing. Her passion lies in making healthy living easier through great innovation of products and enabling consumers to understand nutrition science. Clare brings a strong belief that processing of foods is key to a sustainable and accessible food system fit for the future of both personal and planetary health.