This category is for food and drink manufacturers who have launched a new brand, or a new initiative or rebrand to strengthen an existing brand. In all three cases, the brand may relate to a single product or a range of products.
Our judges will be looking for:
- Brand positioning, communication, differentiation and protectability.
- Why a specific brand approach has been adopted, and the steps taken to protect
and communicate it. - Exceptional performance and innovation.
- Initiatives taken to build consumer connection, whether rational, emotional or both.
- Clear metrics that demonstrate customer engagement.
Book your early bird tickets
Early bird tickets available are available until August.
FDF Awards
Entries for Awards are now closed for judging an evaluation. We’ll be announcing the shortlist in due course.
