FDF statement on the Nutrient Profile Model

Karen Betts, Chief Executive, The Food and Drink Federation (FDF), said:

“Food and drink manufacturers have made multi-million-pound investments to meet the nutrient profile model that underpins the new promotion and advertising restrictions, the latest of which only came into force in this month. This includes developing new options that make it easier for consumers to swap to healthier choices.

“We have serious concerns that changing to the new model will mean many healthier options could no longer be promoted or advertised to consumers, which runs the risk of them being delisted by retailers. It also undermines investment decisions that businesses thought they were making in the longer-term, and the uncertainty is causing companies to pause investment in developing healthier products.

“We urge government to meet industry as soon as possible to discuss our concerns and how we can work together to help shift consumers towards healthier diets.”