Mondelez: Under-100 calorie chocolate bar range
Across many food categories, reformulation is an important measure to improve the healthiness of products but this is not always possible with
every food type. While scientific studies show that portion control can be one of the most effective important health levers, the challenge has always been how to translate that scientific insight into the grain of consumer behaviour so that the healthier outcomes are actually achieved.
Be treatwise is a collaboration between Ferrero, Mars and Mondelez to explore the extent to which portion information and portion size can play a role in driving healthier outcomes. As well as the companies’ own individual initiatives captured below, Be treatwise is developing a series of trials to see what works best in this area with consumers.
In January 2023, Cadbury launched its new under-100 calorie Cadbury Delights range. Available in multipacks containing five bars, each individual bar contains just 91 calories without compromising on texture or taste. The range is sold in three flavours – Salted Caramel, Orange & Caramel, and Hazelnut & Caramel. Each bar is also labelled with Be treatwise messaging, promoting portion control, making it easier for consumers looking for lower calorie options within the chocolate category.