Jacksons of Yorkshire: Jacksons of Yorkshire update to packaging

The Jacksons of Yorkshire core bloomer range has recently been updated with a refreshed packaging design. Through consumer research, Jacksons of Yorkshire took the opportunity to see what messaging resonates with consumers when buying bread from a range of options including health.  

Fibre emerged as the top priority, with 85% of shoppers saying that a high/source of fibre claim is the most compelling when buying bread. In response, Jacksons of Yorkshire have introduced a fibre claim on the front of pack for four Bloomers in its range to make it easy for consumers to choose a higher fibre bread.